A visual branding identity for a cheese
store that reflects a unique personality
to the product.

The cheese Store produces and offers high quality, fresh and tasty cheeses.

We were tasked with creating and promoting an impactful and eye-catching new design identity for a range of
high-quality cheeses.

My role on this project was to create the concept and design of a new logo for The Cheese Shop, which will serve as the foundation of its brand and set the tone for future retail packaging, merchandise, store design, signage, and marketing.

Four logo versions were presented to the client and two of them were selected.

The brand produces cheese from three type of milk: cow, goat and sheep milk. A promise brand was created “Cheese To Please”. In order to give some personality to the product and accentuate the brand’s commitment to guaranteeing uniquely flavoured cheeses, I designed Three different characters to identify each type of cheese.