Designing bold brands over the years.
I am consummate creator who began her career in Colombia, South America working on branding and packaging initiatives for major multinational corporations.
Currently, I work as a Sr. Graphic Designer/Brand Designer at Total Wine & More.
During my time at Total Wine, I have played multiple roles and wear many hats.
Mainly I design brand identities to suit new businesses, or assist in redesigning and updating existing brand identities, on the other hand, I have helped to elevate the brand in multiple marketing campaigns, special projects and in-store signage.
My specialty is positioning and creating brands that surprise, delight, and connect with clients on an emotional level. Online, on site, and in print.
I am a story teller on everything I do, whether I am creating a custom
illustration by hand, designing a new identity package, or creating a
whimsical three-dimensional display for a sales center.
To learn more about me, please download my online resume.