A unique & modern look for
an old world wines marketing campaign.

 

French wines have set standards to inspire winemakers around the world. No other country has France’s long history of fine wine production, which has helped define wine styles around the world.

I had the opportunity to help the company to develop this marketing campaign to encourage customers to explore wines on different regions of France.

The concept behind this marketing campaign is a travel passport stamp that represents each region: Bordeaux, Burgundy & Champagne on a very unique and modern approach.

Bold colors and simple illustrations that emphasize each region. For champagne a more elegant look pairs with a gold pattern of fleur de lis.

STAMPS

BORDEAUX: IN STORE - SIGNAGE

BURGUNDY: IN STORE - SIGNAGE

CHAMPAGNE: IN STORE - SIGNAGE

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