Creating a successful new wine brand launch at Total Wine & More.

Raise your glass for a successful marketing wine campaign. Caliveda was #1 Customer’s pick in Top 20 wines of 2023 collection.

Working closely with the Sr. Copy writer we developed a new wine brand and launched an integrated marketing program that connected with buyers through every single medium,
in-store signage and online assets.

The new color palette, feel & look of this brand reflects the essence of the California region’s winemaking heritage while offering a unique twist and experience.