Laughlin Ranch is a community of unmistakable beauty overlooking the Arizona’s Black Mountains that offers a lifestyle with an overflow of
amenities-golf course, hiking trails, award winning clubhouse, spa and a restaurant.

Our company was asked to give a new look to the existing logo. In addition to that we had to design 3 separate logos that represent the other services offer by the community. One for the Spa, another one for The Ranch, Bar & Grill and a last one for The Events. All of them had to feel part of the same family.

We were asked by the client to keep the existing LR monogram but I came with the idea to give that a refreshment inspired by sun and nature of the state of Arizona. The logo was redesigned with a new fresh look, the fonts, color palette were improved and a new icon was creating the "sun" which encloses the existing LR monogram.